Market Analysis

Madame Tussauds & The Dungeon, San Francisco (USA)

Madame Tussauds & The Dungeon, San Francisco (USA)

In 2012, Merlin Entertainment’s plans were to acquire the existing wax museum at Fisherman’s Wharf in San Francisco and put it into operation as Madame Tussauds. In addition, the building offered the opportunity to install a The Dungeon as second gate.

PROFUND Consult evaluated the market potential and, based on this, prepared visit forecasts for both attractions.

Both visitor attractions opened in 2014.


Project location