Market and Sensitivity Analysis

Little Big City Berlin

Little Big City Berlin

In 2014 Merlin Entertainment was operating three attractions in the Berlin market (SEA LIFE Center, Madame Tussauds and LEGOLAND Discovery Center). As part of a market and sensitivity study, PROFUND Consult examinated the market potential for one or two further Midway Attractions in Berlin.

The Little Big City, a new concept for Merlin, opened in 2017 at Alexanderplatz.

Project location

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