Market and Sensitivity Analysis
© Merlin Entertainments Group
In 2014 Merlin Entertainment was operating three attractions in the Berlin market (SEA LIFE Center, Madame Tussauds and LEGOLAND Discovery Center). As part of a market and sensitivity study, PROFUND Consult examined the market potential for one or two further Midway Attractions in Berlin.
The Little Big City, a new concept for Merlin, opened in 2017 at Alexanderplatz.
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