Market Analysis and Cannibalization Study

LEGOLAND Discovery Centre Birmingham (UK)

LEGOLAND Discovery Centre Birmingham (UK)

© Merlin Entertainments Group

In 2016, PROFUND Consult examined the market conditions for a LEGOLAND Discovery Centre in Birmingham. A special fokus of the study was the overlapping market potential with the existing LDC location in Manchester.

The LEGOLAND Discovery Centre in Birmingham opened in July 2018. The rental space is directly at the National Indoor Arena Birmingham.

Project location

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