In 2018, PROFUND Consult examined the opportunities to expand the Pinhais & C Lda operating location in Matosinhos near Porto into a brand experience and, in addition to providing an insight into fish processing and sardine packaging, to convey the history of the traditional company and offer gastronomy.
The museum with a factory tour of the world-famous NURI “Worlds best fish” opened in 2021.
