Visitor Attractions & Brandlands
Visitor Attractions immerse the visitors and mediate through edutainment (education + entertainment). Attractions in this segment are, for example, the attractions of Merlin Entertainments (The Dungeons, Shrek’s Far Far Adventure,) the Miniature Wunderland, the Klimahaus or the Auswanderhaus in Bremerhaven. Brand experiences follow similar principles of action, they also immerse the guest and invite him emotionally whether it’s for chocolate, automobiles, jewelery, beer, wine or sardinas.
For Visitor Attractions & Brandlands we offer the following services:
Market Research
- Site assessment
- Location scouting
- Catchment area definition
- Resident market research
- Tourist market research
- Competition analysis
Conceptual advice
- Trend scouting
- Benchmark studies
- Concept development
- Concept evaluations
- Marketing strategies
- Operator models
Economic results
- Visitor forecasts
- Pricing strategies
- Business plans
- Feasibility studies
- Funding advice
- Regional economic effects
The following projects are references for our consulting assignments for Visitor Attractions & Brandlands:
Feasibility Study
Chocoversum Copenhagen (Denmark)
Feasibility Study
Brandattraction NURI Sardins (Portugal)
Market Analysis
LEGOLAND Discovery Centre Hamburg (Germany)
Market Analysis and Site Check
Chocoversum Cape Town (South Africa)
Concept Study (economic part)
Biosphere Science Center Potsdam
Market Analysis