Visitor Attractions & Brandlands

Visitor Attractions immerse the visitors and mediate through edutainment (education + entertainment). Attractions in this segment are, for example, the attractions of Merlin Entertainments (The Dungeons, Shrek’s Far Far Adventure,) the Miniature Wunderland, the Klimahaus or the Auswanderhaus in Bremerhaven. Brand experiences follow similar principles of action, they also immerse the guest and invite him emotionally whether it’s for chocolate, automobiles, jewelery, beer, wine or sardinas.

For Visitor Attractions & Brandlands we offer the following services:

Market Research
  • Site assessment
  • Location scouting
  • Catchment area definition
  • Resident market research
  • Tourist market research
  • Competition analysis
Conceptual advice
  • Trend scouting
  • Benchmark studies
  • Concept development
  • Concept evaluations
  • Marketing strategies
  • Operator models
Economic results
  • Visitor forecasts
  • Pricing strategies
  • Business plans
  • Feasibility studies
  • Funding advice
  • Regional economic effects

The following projects are references for our consulting assignments for Visitor Attractions & Brandlands:

 
 
 
 
 
Chocoversum Cape Town (South Africa)

Market Analysis and Site Check

Chocoversum Cape Town (South Africa)

Market Analysis and Site Check

Chocoversum Cape Town (South Africa)

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Biosphere Science Center Potsdam

Concept Study (economic part)

Biosphere Science Center Potsdam

Concept Study (economic part)

Biosphere Science Center Potsdam

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LEGOLAND Discovery Centre Columbus (USA)

Market Analysis

LEGOLAND Discovery Centre Columbus (USA)

Market Analysis

LEGOLAND Discovery Centre Columbus (USA)

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LEGOLAND Discovery Centre Philadelphia (USA)

Market Analysis

LEGOLAND Discovery Centre Philadelphia (USA)

Market Analysis

LEGOLAND Discovery Centre Philadelphia (USA)

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LEGOLAND Discovery Centre Boston (USA)

Market Analysis

LEGOLAND Discovery Centre Boston (USA)

Market Analysis

LEGOLAND Discovery Centre Boston (USA)

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LEGOLAND Discovery Centre Birmingham (UK)

Market Analysis and Cannibalization Study

LEGOLAND Discovery Centre Birmingham (UK)

Market Analysis and Cannibalization Study

LEGOLAND Discovery Centre Birmingham (UK)

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