Re-use & Conversion
In the development of fallow harbor, colliery, factory or barracks areas leisure uses play a special role. While art and cultural offerings settle on appropriate areas as “spontaneous vegetation” at an early stage, sports and entertainment offers are usually planned and implemented in a targeted manner. The main task of leisure attractions is the revitalization of previously inaccessible areas, the generation of frequencies and the initiation of a positive image change.
Not only on the large-scale level, but also for existing properties that have collapsed, the leisure market offers innovative and viable re-use concepts.
Benefits of PROFUND Consult for re-use and conversion projects are:
Market Research
- Site assessment
- Location scouting
- Catchment area definition
- Resident market research
- Tourist market research
- Competition analysis
Conceptual advice
- Trend scouting
- Benchmark studies
- Concept development
- Concept evaluations
- Space recommendations
- Operator models
Economic results
- Visitor forecasts
- Pricing strategies
- Business plans
- Feasibility studies
- Funding advice
- Regional economic effects
In the business area re-use & conversion we have accompanied e.g. the following reference projects:

Concept Study (economic part)
Biosphere Science Center Potsdam

Operational and financial advice
Overbeck Art Society Lübeck

Market Analysis
Madame Tussauds Dehli (India)

Feasibility Study
World of Jacobs Coffee

Market Analysis and Visitor Forecast